The Crunch Box

Project details

We recently had the opportunity to work with Cape Town mother of three, Vanessa Gardner. The challenge before us: "Design a lunchbox that could fit into the modern parent’s life." As any parent would know, this is trickier than it sounds. The key objectives of the brief were to create a BPA-Free lunchbox that promotes the packing of a healthy, balanced lunch for school children – with convenience and freshness in mind. The result is a leak-proof lunchbox casing, with the option of 2 interchangeable inner trays that promise to keep up with the nutritional needs of pre-schoolers right through to matric. How we achieved this feat, is to create a 3- and a 5-compartment tray that are interchangeable, thus catering to the varying nutritional needs of growing children. The different compartments sizes have also been designed to help control portion size and balanced nutrition with handy icons indicating the recommended food groups to include daily. The CrunchBox is available from www.mycrunchbox.com